451° [Incongruous Perfume]

“For all the men who have been singed and driven back by flame.”

It is a spectacle reserved for the night. The heat that bakes your face, pulsing and igniting a slow whiskey soaked grin that can barely swallow around the racing heart that’s beating in your throat, leaving your stomach clenched and empty. The air is thick with giddy fireflies that smolder into moths of feather ash. It burns as you inhale or are you exhaling? Fire-starter, fire-breather, you are the book burner.

At first application it has the notes of a hidden library: of the cool dark mustiness of mold and dust, flowing into a warm mixture of paper, leather and printers ink. It bursts into the heart notes of a bonfire with hints of vanilla and warm stones, glowing like an ember and tingling with whiskey and kerosene. It then fades into a cold smoke, ash falling on the rain-soaked tar of a tree lined road at 3 am, the in-between hour of a misty fall morning.

This project was for my What Smells class [about scent and perfumes, the industry and historical significance/loss of smell] we had to create an incongruous perfume [a perfume that doesn't fit...that shouldn't be a perfume] based on a brief created by a client of our choice. I chose the Firemen of Fahrenheit 451 as my clients. The first paragraph is the brief and the second are the notes of the imaginary perfume. We then had to design something like an ad campaign, a bottle, a radio ad, etc. I was the only one who made a bottle model. It's a super janky tape imitation of a zippo. I wish I could actually make it...all of it. Im super impressed by my photoshop skills though ahaha. I'd really like to continue making perfumes of/for/about characters in books. A whole series...It'd be fun...if I had time.

I'll come back and show the actual psd wrapper once I compress it or whatever.